Stake Sauber details ‘intent’ behind striking C44 livery


Stake Sauber Team Representative Alessandro Alunni Bravi has detailed the thinking behind the striking new livery on its C44 car.

The 2024 challenger was unveiled at an event in London on Monday 5th February, and was the first actual car for the coming season to be revealed.

The team has rebranded from Alfa Romeo for 2024 after the sponsorship deal ended, with the black and red colour palette dropped for a black and green eye-catching design, which combines with a new look for the team with the branding adopting similar colours in a clean-break from the Alfa Romeo era.

Alunni Bravi highlighted the team’s new mantra of ‘unleashed’ as part of the reasoning behind the new design and intentions for the team in the two years it will be known by the name before Audi’s arrival.

Stake Sauber’s new livery

“First of all, it was important for us that this new identity if clear everywhere and we have created this mantra of ‘unleashed’,” Bravi told media including RacingNews365 at the launch of the C44.

“We have translated this into every area, in all the team assets, starting first of all with the colour scheme which is unique in Formula 1 and not used by any other team, because we want to have a distinguished approach in every area.

“Secondly, we really want to show that there is a new team identity, and not something similar to the old Suaber era or using colours that were similar to the previous six years.

“We went for a 360-degree approach in every area for the new team identity, but it is also on our social media platforms, a new way to communicate in different languages, so it has been a holistic approach.

“For us, the colour is one element, but not all, and a testament of intent is also that we decided to have a car launch that is more an event, a show to better communicate our vision and what we want to do.

“During the season, we will use brand ambassadors, and have a lot of activations together with partners of Stake, or brand ambassadors of Stake.

“You will see Everton football players coming to races, having cross-marketing activities and of course it is a new language.

“We really want to expand our fan-base, and I think this will also be beneficial for Formula 1, and we want to use all the tools that Formula 1 is using to expand our audience.”



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