How to buy Lionel Messi’s Mas+, the new hydration sports drink

Miami Punch. Orange d'or. What could they be, other than the two flavors they offer More+a new sports drink launched by the Inter Miami and Argentine star Lionel Messi.

News of Messi's impending drink first broke last month when it was reported that the 36-year-old would be the face of… “The next generation of sports drinks”, the latest in his burgeoning off-field business interests. He is the founder of The Más+ Next Generation Beverage Co., which will produce the new, creatively-named beverage.

The drink will be available in four flavours, each a nod to his illustrious career: Miami Punch, Orange Door, Berry Cuba Crush, Lemon Lime League.

“Hydration is essential to overall well-being. I believe everyone deserves a drink that has amazing ingredients and taste.” Más+ is a drink I am proud to share with family and friends. Because everyone deserves to feel like a hero in every part of their life.

Where can I buy Lionel Messi Más+ sports drink?

Right now, you can't. But the first cases of the coveted cans will be available for purchase later this month, initially on a limited basis. Here's a look at Messi's drinks schedule + Más…

How to buy Messi Mas+ sports drink

  • June 13 – Limited offer available at select stores in Miami
  • June 14 – Single bottles and variety packs are available for purchase online and through retailers in South Florida, including Publix and Walmart.
  • July – 12 x 12 oz variety packs available for purchase throughout the US.
  • August – Retail options added for expansion across US and global markets.

There will likely be a huge demand for drinks, similar to what happened in Primary energy drinks It was released by YouTube personalities Logan Paul and KSI in 2022. In fact, Missy's new product has a striking resemblance to the colorful, ribbed PRIME bottles that sparked a huge rush upon its release.

Macy's sports drinks also share the name with Jorge and José Mas, co-owners of the current Argentine team Inter Miami. Did he name the drink in honor of his bosses?

According to the company's website, no. The name is simply the Spanish word “más,” which means more, and is a nod to his insatiable desire to strive for more, a press release said. The “+” is supposed to represent “an extra boost of positivity, inspiring you to enjoy more music, laughter, friends, family and to get more out of life.”


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